Starlight Unicorn

A new addition to Schylling’s Role Play line of toys.Under the Art Direction of Chris Aja, I designed the toy shape, color, and materials.. Responsible for product design and communication with the factory and communication with internal departments at Schylling during the product’s design process.

Concept

Used presented concept and refined shape, look, and feel to align with previous Schylling hobby horses.

Prototype & Sample

Worked with factory on item specs to produce samples and estimate costs.

Design

Refined factory samples. Worked with Art Director on final approval to factory on packaging and item.

Final

Sent print-ready hangtag files to the factory. Worked with internal teams with final specs.