Schylling 2022 Catalog

The annual Schylling Toys wholesale catalog spans over 300 pages and showcases more than 20 product categories for B2B buyers. I led the design and production process from start to finish, including coordinating print quotes with vendors, collaborating with internal departments and external partners on content, and organizing the image library and product photography. I worked closely with the Art Director and President to review and refine cover design concepts, and with the Marketing and Sales teams to ensure accurate product representation and layout strategy. Additional responsibilities included creating UPCs, preparing final print-ready files, and delivering both physical and digital versions of the catalog.

Collaboration

Worked with internal and external teams on catalog contents, assets, and retired products. Contacted printers for quote pricing, quantity, and timing.

Product Photography

In the months before the catalog goes into production, I was responsible for all product photography, in-use shots, and image library organization.

Design

Layed out each section of the 300+ page catalog. Collaborated with Marketing and Sales departments on placement and customer needs.

Final

Sent team reviewed and print-ready catalog files to the printer. Worked with internal teams on final costs, shipping, and timing. Completed a digital version of the catalog.

View Online 2022 Catalog PDF

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