NeeDoh Jelly Dohnuts

Product design for Wave 2 of the successful NeeDoh Dohnuts line. Responsible for product concept, toy design, package design, illustration, product logo design, product and lifestyle photography, communication with the factory and communication with internal departments at Schylling during the product’s design process.

Concept

Presented sketched concept and early design to Product Development team to align with the established NeeDoh brand.

Prototype & Sample

Designed dielines for packaging and POP display. Worked with factory on item specs to produce samples and estimate costs.

Design

Designed logo, packaging, and POP display. Worked with Art Director on final approval to factory on packaging and item.

Final

Sent print-ready packaging files to the factory. Worked with internal teams with final specs.