NeeDoh Funky Pup

Conceptualized a new addition to the successful NeeDoh line. Under the Art Direction of Chris Aja, I developed the dog design to accompany our Cool Cats from concept to completion. I worked with the sculptor to redline the initial sculpts to fit the feel of the original concept. Responsible for product concept, toy design, product photography, communication with the factory and communication with internal departments at Schylling during the product’s design process.

Concept

Presented sketched concept and early design to Product Development team to align with the established NeeDoh brand.

Prototype & Sample

Collaborated with sculptor on matching 3D model to concept sketches. Worked with factory on item specs to produce samples and estimate costs.

Design

Sent final 3D files to the factory, provided final color assortment.

Final

Sent print-ready packaging files to the factory. Worked with internal teams with final specs.