Schylling 2020 Summer Supplement Catalog

Schylling 2020 Supplement Catalog

The annual Schylling Toys Summer Supplement Catalog is a 20-page wholesale catalog showcasing new product releases for the current year, created specifically for B2B buyers. I managed the full design and production process, including obtaining print quotes, collaborating with internal departments and external partners on content, and organizing the image library. I conducted all product photography and image editing, and worked closely with the Art Director and President to review and finalize cover design concepts. Using Adobe InDesign, I developed page layouts in collaboration with the Marketing and Sales teams to ensure alignment with seasonal sales goals. Additional responsibilities included UPC creation, preparing print-ready files, and delivering both print and digital versions of the catalog.

Collaboration

Worked with internal and external teams on catalog contents, assets, and featured products. Contacted printers for quote pricing, quantity, and timing.

Product Photography

In the months before the catalog goes into production, I was responsible for all product photography (not including cover), in-use shots, and image library organization.

Design

Layed out each section of the supplement catalog. Collaborated with Marketing and Sales departments on placement and customer needs.

Final

Sent team reviewed and print-ready catalog files to the printer. Worked with internal teams on final costs, shipping, and timing. Completed a digital version of the catalog.