Schylling NY Toy Fair 2020

Designed and laid out large-scale event graphics for Schylling’s booth at the 2020 New York Toy Fair. The booth featured a completely redesigned exterior showcasing best-selling products and new 2020 releases. I was responsible for the visual design of both the exterior and interior booth spaces, collaborating with the art team on custom sections and coordinating with the sales team to ensure cohesive messaging. Managed communication with the printer to ensure accurate production and supported on-site installation and merchandising alongside the Art and Sales teams.